Wednesday, June 29, 2011

Bulmers needs #QR code campaign checking

It’s always good to see leading brands utilising QR/2D barcodes to enhance their marketing campaigns but in Bulmers’ case, somebody really should have checked that the QR code works properly. GoMo News pointed two separate Android handsets at the QR code built into an advert placed in the local public house. We were using NeoMedia‘s NeoReader app to scan in the QR code. In both cases, the browser reported that the URL could not be found. It was a simple error. The standard Android browser seems to need the extra forward slash ‘ / ‘ to correctly resolve the URL built into the QR code. (Read More)

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