Monday, June 27, 2011

Billboard carries #QR Code for ad trend: Smart-phone users

What this does is set Contemporary Galleries apart as a brand and enhances their image as innovators,” said David Grantz of Buzz Advertising, which created the billboard and helped introduce the technology, called QR or Quick Response code, to local print advertising.

A cousin of new, attention-grabbing digital billboards that rotate ad images every six to eight seconds, QR billboards display two-dimensional, bar code-like images that contain Web content accessed when read by smart phones. Read More

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