Wednesday, May 25, 2011
Can in one hand, smart phone in the other and music on the earphones-summer time, and the living is fun. Two new design motifs on the new 25cL Coca-Cola sleek can promote Coke Sound Up, a campaign launched by Coca-Cola in spring 2011. In cooperation with participating bands such as Mando Diao, Coca-Cola plans exclusive once-only music shows in German cities where the details stay secret till the last minute.
The beverage giant partnered with Ball Packaging Europe to create packaging that becomes a versatile accessory for young lifestyles. The beverage cans connect music to the drink refreshment experience by quickly linking consumers armed with smart phones to the Coke Music Portal, the official webpage for the Coke Sound Up campaign. "The cans appeal to consumers through multiple senses at the same time-taste, hearing and sight-for an interactive multimedia fresh-up," says Gerlof Toenhake, who is director of marketing at Ball Packaging Europe.
QR codes on Coca-Cola cans are music to consumers' ears - Packaging Digest
Posted by JOlmsted at 4:46 AM