QR Codes embedded in ads will also enable advertisers to increase their Facebook following by enabling readers to "Like" advertisers.
"The most compelling part of this is helping our advertisers build their social footprints," said Bill Wackermann, exec VP and publishing director at Conde Nast. "The reason we do that is because all statistics tell you is that like attracts like. If you've got someone who likes Armani, most likely their friends would too." Read More
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