With just a click of their smartphones, consumers can scan Wilton's new QR code on Punch. Cut. Decorate! packaging and in-store displays to automatically access a wealth of interactive resources related to the new decorating method. The company has created a mobile-optimized page with step-by-step videos and hundreds of creative decorating ideas for decorators to try with Punch. Cut. Decorate! The QR code also allows consumers to interact with the greater Wilton community through the mobile page by checking product ratings, reviews and how-to guides, or even posting a query to other decorating enthusiasts via Facebook or Twitter while standing directly in front of the product in the shopping aisle. This direct access helps shoppers determine how to best craft their decorated creations for life's celebrations, before they even leave the store.
Wilton Engages Cake Decorating Enthusiasts On-the-Go with Interactive and Informative Content through New QR Code Access | Benzinga.com
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