Last week, the USPS announced it would be providing a 3 percent discount to businesses that include QR codes on their letters, flats or packaging, Post&Parcel writes. The codes can be scanned by smartphone users to access additional digital information on the company, product or whatever the business chooses.
The offer will run from July through August, during which time the USPS hopes marketers will realize that direct mail in conjunction with digital initiatives can boost response rates. Read More
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