Today, the QR Code on the "Pom Wonderful Presents: The Greatest Movie Ever Sold" mock-up poster is from Old Navy and links here.
Warner: So what do your sponsors think of the film?
Spurlock: They all love it. They realize it’s a great way to promote their products. Mane ‘n Tail (which makes a shampoo that works on horses and humans) even invited me to the Kentucky Derby next month.
Warner: Product placements have been around for a long time, but they’re more noticeable these days. How come?
Spurlock: It’s expensive to make movies and TV shows, so producers are looking for new sources of money. Also, no place is really safe from commercials anymore. They’re even talking about selling advertising space in the Grand Canyon.
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In case you are having a hard time trying to find the Official POM Wonderful Presents: The Greatest Movie Ever Sold Website, here it is.
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