Slate: During the film, you take a phone call from former NBC co-chairman Ben Silverman. He is asking you about helping Will Arnett and Jason Bateman create branded content for their new production company. I read recently that Bateman and Arnett have partnered with Denny’s to create an Internet chat show. Quentin Tarantino, who you also interviewed, called out Denny’s as a place that wouldn’t let him film in their restaurant. How do you feel about the way these branded deals might alter the content of their chat show?
Spurlock: Comedy is a safer thing to bet on. The thing with Tarantino is that [his characters would] be in a Denny’s and then they’d be killing people, so it makes sense that Denny’s would want to push back. 30 Rock has this kind of product placement all the time. Companies want to see safe, which is why so many people said no to my movie, because ultimately they didn’t have control. They want to be able to dictate what is put into the program. In the DVR world more companies are going to want to be doing sponsorship of entertainment, it’s going to be like the early days of TV. Hopefully they’ll let creative people be creative and it won’t be a 30-40 hour long commercial. Brow Beat : Questions for Morgan Spurlock
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