Lion Nathan Wines and Fine Wine Partners are the latest groups to jump on the QR code bandwagon with Cellar Key, printing them on tags hanging around the necks of wine bottles. While standing in the bottle shop you’ll be able to snap the QR code on the tag and visit a website where you can read reviews, tasting notes and wine-making notes, explore the winery through video and learn about recipes along with food and wine pairing ideas. It sounds like a great idea if, like me, you wish you knew more about wine and how to choose a good bottle.
QR codes on wine neck tags is a great start, but I’d really like to see them stuck on the bottles - so if I taste a wine I really like at a party I can look up the details...
Read More
No comments:
Post a Comment