Today, the QR Code in the "POM Wonderful Presents: The Greatest Movie Ever Sold" mock-up 2D poster links to the Hyatt, "What Possibilities Will You Discover? Hyatt Gold Passport® Promotion" video
Morgan Spurlock’s new documentary POM Wonderful Presents: The Greatest Movie Ever Sold (the pomegranate juice drink bought the naming rights for the film) shines a spotlight on the business of product placement. Hyatt Hotels is one of the many brands and companies featured in the movie and they invested $700,000 on transparent advertising and even a 30-second commercial within the film. Because not only is product placement the subject matter of The Greatest Movie Ever Sold, it is also the source of its entire funding. Read More
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