The startup production companies -- including Maker, Machinima, Mahalo, Vuguru and Next New Networks, which YouTube recently bought -- try to help them. The studios are near but still outside the boundaries of Hollywood, both geographically and in the work they do.
They generally pluck talented video creators and help them make videos by providing the costumes, cameras and paychecks needed to make a more professional-looking video. They help build viewership with strategies like linking to their videos from other popular ones in the same network. YouTube sells ads and shares the revenue with the companies and creators.
New studios create content for YouTube - San Jose Mercury News
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