Movies | Filmmaker @MorganSpurlock has his product placement and eats it, too | Seattle Times Newspaper

Today, the QR Code in the "POM Wonderful Presents: The Greatest Movie Ever Sold" mock-up 2D poster links a vintage Ban commerical.

Spurlock estimates that he was rejected 98 percent of the time, though it wasn't total. "People would call back, one out of every 10 would call back and say, 'Well, what is this, explain to me a little bit more, tell me how it works.' " Read More