(Note; This repeats a story previously run on Jan 24)
(Reuters) - Director Morgan Spurlock readily admits the idea for his new documentary was a stroke of genius.
The "Super Size Me" director convinced 15 companies to pay $1.5 million to fund his latest non-fiction film, opening in U.S. movie theaters on Friday, that examines corporate marketing, product placement and brand integration.
Ultimately, Spurlock is honest about his own brand of documentaries, using light and entertaining comedy to get across his own serious message.
"I want to give you spinach, but I want that spinach to taste like cotton candy," he said. Read More
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