Wednesday, April 20, 2011

Hartsfield-Jackson Lets Customers Scan Their Way to Savings #QR Codes #qrcodes #qrchat



A new technology that debuted today at Hartsfield-Jackson Atlanta International Airport will give passengers instant access to savings via their smartphones at some of the Airport's leading shops and restaurants. Hartsfield-Jackson is the first airport to offer this customer enhancement.

During a news conference today, Airport officials rolled out a new concessions promotional program that uses quick response (QR) codes to offer food, beverage and retail discounts to passengers. The QR codes are printed on more than 30 advertising dioramas throughout the Airport.

"This is an exciting way to let passengers know about all the shops, restaurants and services the Airport offers," said Arnaldo Ruiz, assistant general manager for Commercial Development and Customer Service. "Leveraging this technology is also environmentally friendly because it allows us to offer discounts while eliminating the traditional option of printing coupons." Read More

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