Video: A food coloring printer prints a GMES Chocolate Business Card with a Microsoft TAG.
"Pom Wonderful Presents: The Greatest Movie Ever Sold" is the movie Morgan Spurlock was put on earth to make. It might not be a great movie, or even an especially deep one, but this documentary about advertising, marketing and product placement made more of an impression on me than anything Spurlock has done previously. In fact, the whole thing made me feel a bit sick inside.
Photo: Using a free app, Smartphone owners can scan the Microsoft TAG on the business card, access/save the data and then enjoy a sweet treat.
In its accessible, lovable, mainstream, attractively photographed and scored-with-recognizable-pop-tunes way, it suggests that postmodern, post-capitalist society is a moral cesspool, an unfathomably huge, voracious, blandly ruthless economic and spiritual bazaar, with artists who all think they're wonderful, decent people bartering and selling bits of their integrity (or the illusion of their integrity) because they are convinced the alternative is a life of anonymity and poverty.
They aren't completely wrong.
...The narrative of making the movie you're watching is the movie; the film exists to sell ads, because it's a film about how nothing gets made or seen by a large number of people unless corporations are involved.
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