A mock-up of the "POM Wonderful Presents: The Greatest Movie Ever Sold" poster with a Microsoft Tag. In this campaign, it makes more sense to use a Microsoft Tag over a QR Code simply because of the potential corporate sponsorship it has with the Redmond, WA based technology powerhouse. Currently, the Microsoft Tag link sends smartphone users to the films trailer.
Press Release
January 22, 2011
Acclaimed filmmaker Morgan Spurlock unveils title sponsor for
paradigm-shifting new film, fully financed by and about product
placement –
POM Wonderful Presents: The Greatest Movie Ever Sold
Full sponsorship suite includes JetBlue Airways, Hyatt Hotels & Resorts, Sheetz
Convenience Stores, Merrell Shoes, Amy’s Kitchen, THAYERS Natural Remedies,
Seventh Generation, Ban® Deodorant, MovieTickets.com, CARRERA
Sunglasses/Solstice Sunglass Boutique, The Original Mane ‘n Tail and the Aruba
Tourism Authority
PARK CITY, UT (January 22, 2011) – In the greatest coup of all time, boundary-pushing Oscar®-nominated filmmaker Morgan Spurlock announces POM Wonderful 100% Pomegranate Juice as the official title sponsor and Greatest Beverage for his feature The Greatest Movie Ever Sold, which had its world premiere today at the 2011 Sundance Film Festival. Now officially titled POM Wonderful Presents: The Greatest Movie Ever Sold, the film, which will be released by Sony Pictures Classics April 2011, explores the world of product placement, marketing and advertising, and was fully financed through product placement from various brands, all of which are integrated transparently into the film. Read More
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