Today, the Microsoft TAG in the "POM Wonderful Presents: The Greatest Movie Ever Sold" mock-up 2D poster links to a a Ted Baker Bag video review by YouTuber iJustine, "Justin Bieber likes purple".
It was kind of funny, when you talked to people like Brett Ratner about the notion of selling out, because those are directors who have to deal with those issues.
Well, that’s what I love about Brett. Brett says, “Listen, I make big, giant movies,” and when you make big giant 100+ million dollar movies in Hollywood, that’s part of the price you pay. These tie-ins will happen. Unless you’re making like an Avatar, and while they may not be happening in the film, they’re going to happen like crazy outside of the film. All the Coke promotion, just to be associated with a movie like that when it comes out, is going to be completely a 360 relationship, whether it’s soda or Happy Meals, you name it. But when you’re playing at that level, it’s great.
That’s what I love, I love the honesty of all those guys. As they said, “it’s the movie business, this is how it is”. Peter Berg, one of my favorite lines in the whole movie is, “They don’t give a flying fuck about art.” You know, this is a business. And right now, he’s directing the 200 million dollar adaptation of Battleship the game into Battleship the space movie, so it’s like Battleship in space where it’s like Aliens are going to be battling one another. So, Peter Berg is doing the Battleship movie, and it’s a 200 million dollar movie, and so when you’re dealing on a budget that 200 million dollars, they’re going to want their money back… they’re going to want it back and then some. But for a 200 million dollar movie to make money, because the split between theaters and studios, it’s a 60/40 split, in which only 40 goes back to the studio. For every dollar that someone spends in a money theater, that movie has to make 500 million dollars to be profitable. So that’s why they want the cups and the t-shirts and the Happy Meals, anything that can lower their marketing budget, that push, so they can have this kind of iniquitousness of ideas, so it becomes an event around a movie, because, ultimately, yes, it’s crazy money. Read More
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