So how, exactly, are these QR codes being used to gain customers or retain those companies already have?
The top users (87%) said that it would be to obtain discount coupons, while over 60% said it would be to enter a sweepstakes, make a purchase, and access additional information. Slightly over 50% said that it would be to receive more information.
PUSH VS PULL
In other words, people prefer to “pull” information in (access it) rather than have it “pushed” at them, and using QR codes seems to be an excellent way to achieve that end.
Because QR code technology is still relatively new in this application, little information is available about how companies are using it, and even less is available about their success with it.
But because what has been noted is that coupons and sweepstakes seem to be the biggest categories of positive responses, it clearly indicates that people are using the technology to save money while making purchases, if not get something for nothing (no surprise there).
Mobile technology, whether it’s QR codes or NFC to make payments, is fast becoming a way to gain and maintain customers. Predictably, early adopters of technology are the ones using QR codes right now, but like all things technical, it will quickly find its way to the general public. In anticipation of this, businesses should be prepared by being sensitive to how people want to use it. Read More
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