A mock-up of the "POM Wonderful Presents: The Greatest Movie Ever Sold" poster. On April 22, Morgan Spurlock's new documentary film about product placement will open in selected US cities. The "POM Wonderful Presents: Greatest Movie Ever Sold" movie poster has a tiny QR Code in the lower right corner. In this department, size does matter. The large QR Code link is changeable and can direct smartphone users to videos, coupons, reviews, tickets, contests, etc. Adweek Morgan Spurlock“Super Size Me” may have triggered interest among marketers in Morgan Spurlock’s latest film—“Pom Wonderful Presents: The Greatest Movie Ever Sold”—but it also scared plenty away. In fact, nearly 600 companies spurned Spurlock’s offer to make them sponsors in exchange for financing the film. Twenty-two brands did sign on, however, including Hyatt, JetBlue, Mini Cooper and Pom, which paid $1 million to be title sponsor. In all, the 40-year-old first-person filmmaker will take in $1.5 million, provided he meets certain box office, sales and media impression goals. His one regret? That he didn’t include provisions to get paid more if he exceeded the goals. Read More
Thursday, April 14, 2011
Adweek: @MorganSpurlock Takes on Branded Content With #QR Code Poster
A mock-up of the "POM Wonderful Presents: The Greatest Movie Ever Sold" poster. On April 22, Morgan Spurlock's new documentary film about product placement will open in selected US cities. The "POM Wonderful Presents: Greatest Movie Ever Sold" movie poster has a tiny QR Code in the lower right corner. In this department, size does matter. The large QR Code link is changeable and can direct smartphone users to videos, coupons, reviews, tickets, contests, etc. Adweek Morgan Spurlock“Super Size Me” may have triggered interest among marketers in Morgan Spurlock’s latest film—“Pom Wonderful Presents: The Greatest Movie Ever Sold”—but it also scared plenty away. In fact, nearly 600 companies spurned Spurlock’s offer to make them sponsors in exchange for financing the film. Twenty-two brands did sign on, however, including Hyatt, JetBlue, Mini Cooper and Pom, which paid $1 million to be title sponsor. In all, the 40-year-old first-person filmmaker will take in $1.5 million, provided he meets certain box office, sales and media impression goals. His one regret? That he didn’t include provisions to get paid more if he exceeded the goals. Read More
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