"Mister Landscaper is an innovator when it comes to QR codes being integrated directly into the packaging creative," said David Apple, Chief Marketing Officer of Augme Technologies, Inc. "Using Augme's AD LIFE™ mobile platform, we developed a way for customers to engage in store to promote purchase confidence and, after they've left the store, to help them install the product and drive interest in additional products. Mister Landscaper's mobile strategy helps them stand out in the store and adds true value to the customer experience away from it."
The mobile marketing campaign, powered by Augme Technologies, brings the Mister Landscaper Start Kit's instructions to life. Whether in the store or at home, consumers can opt-in to the product's mobile program via QR codes and SMS codes printed on the Starter Kit pack. The mobile homepage offers six different brand interactions, including video tutorials on four products (Starter Kit, Patio Kit, Vegetable Kit and Automatic Timer), step-by-step instructions for installation of the Starter Kit, and email opt-in to receive exciting offers and news. Users can also learn more about the company, obtain contact information and engage with Mister Landscapers' Facebook and Twitter pages. Read More
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