Friday, January 14, 2011

#QR Codes—The Hot Mobile Marketing Tool

Points to consider

• Tell consumers what to do with QR Codes. Until they become more common, consumers will need to help – a simple caption reading “Scan Me” will work.

• Give customers a reason to scan the QR Code. You can place them on coupons and encourage them to search for special offers in a treasure hunt.

• Use web tools and microsites to capitalize on the member’s contact and experience. But don’t use QR Codes just to send consumers to your home page. The codes’ greatest strength is their ability to provide instant responses, so use them for products and services that can be delivered instantly.

QR Codes—The Hot Mobile Marketing Tool

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