|From QR Codes|
Roger Pepperl, marketing director at Wenatchee, Wash.-based Stemilt Growers, said he has sent off the occasional tweet and social media are part of everyday marketing life at Stemilt.
Company products bear a quick-response, or QR, code that can convey information to a consumer’s mobile phone about an individual product, such as Stemilt’s Piñata variety, Pepperl said.
“The QR code has been used in Japan for years,” he said. “If you have a BlackBerry with a camera in it or iPhone, you take a picture of it and the phone will read the QR code and it will send you a link for a website.”
Social media outlets aid marketers of fresh apples | The Packer