Tuesday, January 18, 2011

Interview: How to use #QR Codes in Video Marketing and E-Commerce Video Marketing

Do you believe your company is the first to launch a TV commercial with a QR code in it?
DYNOMIGHTY's President, Terrence Kelleman
We weren't the first TV ad ever to use a QR code, but Dynomighty was the first to integrate a QR code in a call-to-action at the end of the TV ad. We used the QR code in an integral way with a trademarked phrase that called on the viewer to interact with the ad. In this way we have done something that no one else has done before.

Have you noticed any differences between QR code tracking data from your TV ad versus your YouTube/Online Video ad?

What is so amazing about being able to track every scan of the QR code in real time is that I can see exactly at what minute our ads ran, and get a quick read of the ad’s effectiveness on a particular time slot, channel, or audience. The YouTube video ad, by comparison, is much more random and spread out over time as viewers discover the ad organically throughout the day. Read More

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