Friday, January 21, 2011

Grocery Shopping Network Announces Launch of New #QR Code Program

"QR Codes are part of our expanding mobile and social media strategy, we believe they will continue to play a larger role in our strategy as shoppers' use of smartphone scanners continues to increase," said Robert Krajeski, VP of Digital Marketing at Grocery Shopping Network. "The key is finding a valuable connection with the shopper while they are in-store. QR codes provide retailers an easy way to activate shoppers' in-store and ultimately engage with them on a one-to-one level."

Targeted towards maximizing shopper value in a digital format, GSN works with retailers to identify the best position for the in-store signage and then provides a printable pdf of the signage, complete with the embedded code, to the retailer. Retailers simply print and place the signage in the store. Read More

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