The acquisition of Next New Networks, which produces original programming and helps video creators distribute their films and make money, is YouTube’s biggest leap into creating its own programming. But that will be minimal, the companies said. Original programming has taken a back seat at Next New Networks, and Google has shied away from producing its own content.
“We want to make as clean a line as possible for us to build the platform on YouTube and then let the content production happen with our partners,” said Tom Pickett, director of global content operation at YouTube. Read More
No comments:
Post a Comment