Notable Numbers, Adoption Rate & Demographic Resources
The recent release of Compete's smartphone intelligence survey results from Q3 of 2010 shows that 28 percent of smartphone owners have used mobile apps to scan barcodes.
Mobio's "Naked Facts" report highlights a 1,200 percent increase in mobile scans from July to December of 2010. There are consistencies here with ScanBuy's 2010 Mobile Barcode Trend Report, but a future comparison that factors in successive (2010 and 2011) holiday campaigns might be more meaningful.
ScanBuy pointed to 20 million Americans already having "standard code readers" on their phones, but with the recent release of their "scan & send" feature, QR code accessibility now reaches at least 80 percent of all camera-ready phones.
And although QR codes may continue to be applied in gimmicky manners, make no mistake: QR codes aren't just another fad. Read More
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