"Every time a code gets scanned, it brings 20 to 30 different metrics associated with the consumer, from the type of operating system being used (in the phone) to other things a consumer has voluntarily decided to enter into the scanner's settings," such as gender, age or other demographic information to create a user profile, Russell said.
For small-business owners such as Neal Clayton, who operates BrokerSouth Real Estate Partners, the codes are an obvious way to reach more potential buyers in a tough sales market. Read More
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