In Japan, QR codes are used for everything from giving away free bottles of tea to providing nutritional information of McDonald’s hamburgers. In fact, earlier this year, as part of Internet Week 2010, the city of New York covered Times Square with gigantic QR codes which, when scanned, drove traffic to several websites and offered free ringtones and chances to win free tickets to the Tony Awards.
QR Codes: The Next Big Thing in Social Marketing? Penn Olson
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