Farmland Dairies launched a consumer awareness campaign on March 1 using QR codes and instant coupons in health clubs throughout the Northeastern US. The company's AOR, Union, NJ-based Linett & Harrison, created the campaign.
Farmland will use static panels in more than 100 clubs in New York, New Jersey and Connecticut that display content from the Health Club Media Network, said Richard Hirsch, EVP of HCMN. The panels feature $1-off coupons as well as QR codes that tell consumers how to receive free samples of the two products.
Farmland will collect e-mail addresses through the QR codes that the company “may use for future communication,” said Stephen Raiola, marketing and merchandising manager at Farmland.
The dairy company is targeting consumers in their mid-30s, Hirsch added. Read More
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