Though everyone in the world knew that there was a temporary Apple Store behind the butcher paper in the windows of the classic Scarbrough Building at Sixth Street and Congress Avenue, the company wouldn't confirm it. And yet day-long lines lines nearly a block long sprung up. Let's see any other company in the world try to make that happen at a retail location that could, or maybe couldn't, exist.
All day Friday, Apple, the iPad 2 and the pop-up store were the talk of SXSW--and even in the midst of a national buzzfest about the launch of the new tablet, people noticed the fantastic splash in Austin. Read More
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