Jason Farris, CRU Wine Co.
Feb. 11, 2011 — We here at CRU Wine Company began using various social media tools to aid us in the building of our community and their engagement late last year.
We maintain a non-automated Facebook fan page and recently moved our website on to a WordPress platform. This enables us to keep the content fresh and relevant, as well as providing our readers an easy way to share what interest them most from our site with their friends and family.
While Microsoft Tag Readers is not something that currently is on our radar we recently began using QR Codes on our printed material and are considering printing limited amounts of QRC stickers to place on our bottles.
Wine marketers share tips on using social media
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