Bill Jakes, a Realtor with Exit Realty Bob Lamb and Associates, said he's already included his own QR code on the backside of his business cards. He explained that with certain phone apps, users can read the code, which lists all of his contact information, and then save it into their contact database.
The next plan Jakes has for QR codes is to put one on the outside of each information box in front of homes that are for sale.
"So if there are no more flyers, you can just scan (the code), and boom, the information is in your phone," he said.
"I've been reading a bunch about realty trends, and one says that 80 percent of people will be searching (for homes) on mobile devices in the next year. Everything that was on computers is going to the phone. We'll be carrying our 'computer' with us everywhere we go, basically. I've been trying to stay current on marketing trends, and this seems to be one that not only Realtors are trying out."
He's right. Middle Tennessee Medical Center launched its QR code campaign back in September 2010.
"We started it with the Built Around You message, and now we're using it for our heart survivor campaign," hospital spokeswoman Angie Boyd-Chambers said. "Each code takes you to something different, rather than just the website. Built Around You code takes you to our new commercial, and the digital signage in our lobby takes you the story we did with New Channel 2 on the daVinci (surgical robot)."
In the works is also a code for the emergency room that will offer a "What to expect in the emergency room" tutorial.
"The key to QR codes is to take people to something different, not just the website," Boyd-Chambers continued. "Always take it to something, and then you can always have a call to action that will take them to the website later." Read More
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