Watermelon Promotion board embraces social media, #QR Codes

The promotion board also is active on YouTube, Twitter and with quick response, or QR, codes. Smart phone users are able to take a digital photograph of a QR code. Simek said, and the consumer is then taken to specific sites such as the board’s YouTube video on how to select a watermelon.

“QR codes are going to be really big for retailers,” she said.

The emphasis on social media and the Internet, however, does not signal that the board will ignore other outreach efforts.

“Traditional media are still important, but more and more consumers are getting their information online,” Simek said. Read More