At the Idaho Statesman in Boise, Travis Quast, vice president of sales and marketing, said the advertising department is working with auto dealers and real estate professionals to provide QRs that will take consumers from a print ad to a website with information about the car or home in the ad.
For the print-edition newspaper, “it is the way to get people interacting with our pages,” Quast said. For advertisers, “it’s not about just taking them to the website; it’s about getting them involved with the product. It’s like a 24-hour salesperson.” Read More
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