To scan a QR code customers need a Smartphone and according to Vittorio Colao, CEO of Vodafone the UK has the highest penetration of Smartphones in the world. He also said that 28% of his customers use a Smartphone today and 45% of new customers buy a Smartphone. Research shows that over 30% of Smartphone users seem very happy to scan a QR code if they can get additional useful information to make a buying decision.
When a customer scans a unique QR code on a price ticket they can get access to more technical information, product reviews, special offers, recipes, linked products or anything else that the Retailer chooses. The main benefits for Retailers are that fewer customers will leave their store without making a purchase and customer service will be improved. Read More
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