#QR Code Projected On Building At NYC Union Square

As part of a promotion for the new Lupe Fiasco album Lasers, a massive QR code is being projected in New York City’s Union Square.

The promotion works in two ways. The code requires users to scan it with RedLaser, a technology that enables fast, clean reads of QR codes, evidently at some distance. To Lupe Fiasco’s benefit, scanning the code is a pre-order for his new album with the bonus of additional content. see photo