Pepsi Co. is running a one-of-a-kind multichannel mobile campaign leading up to Super Bowl XLV.
One50One created a mobile Web site, microsite, application, an SMS experience and the option to scan a QR code for the Pepsi initiative. The URL for the mobile site, the QR code and the SMS call to action are being publicized on all point of sale materials nationwide.
http://www.pepsicampeones.com.
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