Thursday, February 24, 2011

Macy’s Gives Shoppers a Backstage Pass to Learn about the Latest Must-Haves and Spring Trends via #QR Codes



This spring, Macy’s helps customers unlock magical moments in-store when they scan a code or send a text message with Macy’s Backstage Pass. A groundbreaking new initiative for the retailer, Macy’s Backstage Pass customizes QR code and SMS technology to deliver exclusive and engaging video content to users’ mobile phones. Bringing the retailer’s celebrity designers and fashion authorities more directly into every store location nationwide, Macy’s Backstage Pass will provide consumers with essential tips, information on the latest trends, advice and inspiration straight from their favorite style icons.



“Macy’s new Backstage Pass is an exciting evolution that brings our stable of fashion experts and designers directly to the customer while they’re shopping in our store, through their hand-held mobile devices,” said Martine Reardon, Macy’s executive vice president of Marketing. “By providing fun and informative video features via an easy-to-use, direct-to-consumer platform, we are connecting and engaging our customer in a personal way that enhances and adds a new element to their shopping experience.” Read More

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