Watch live streaming video from bieberpremiere at livestream.com
Opening domestically on Friday, this Paramount release will cater to a younger (largely female) audience - in other words, the same people who love Bieber’s music and are seen endlessly screaming feverishly during the documentary. Boosted by 3D surcharges, Never Say Never looks to be a modest theatrical success, although the film’s inability to attract other demographics could lower its overall ceiling.
Directed by Jon M. Chu, the man responsible for the Step Up sequels, Never Say Never splits its time between scenes of Bieber performing on stage, backstage moments of Bieber on tour, and biographical back-story on Bieber’s upbringing and unlikely discovery on the Web, where he posted YouTube videos of himself singing other artists’ songs. Read More
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