Saturday, February 19, 2011

How YouTube's Global Platform Is Redefining the Entertainment Business | Fast Company

All of these efforts are translating into more and more money. Google does not break out specific numbers for YouTube, but financial analysts who cover the company estimate that YouTube's revenue has grown from somewhere between $100 million and $250 million in 2008 to just shy of $1 billion in 2010. Google has hinted that profitability is nigh. A company spokesperson would only say that revenue has increased more than sevenfold since 2007.

In other words, video delivered via the Internet is creating a world with hundreds of thousands of channels, and YouTube is helping people build these next-generation networks and sharing in the upside. "Not only has YouTube created the largest online video community in the world, it's shaping the way video is produced, distributed, and monetized," says Google chairman and CEO Eric Schmidt. Hunter Walk, YouTube's head of product, puts it bluntly. "YouTube is emerging as the first global TV station," he says. "The living room for the world." Read More

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