Tuesday, February 22, 2011

HOW TO: Use #QR Codes for Event Marketing

What Should My QR Code Do?

It should direct users to a mobile-optimized webpage with functionality tailored to your audience and application. Below are recommendations based on the calls-to-action that we’ve seen achieve the highest engagement. You’ll notice the following themes recur: Exclusivity, rich media, downloads, social media, incentives like prizes and contests, and contextual relevance. Read More

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