Tuesday, February 15, 2011

Artisan Lettuce #QR Codes give shoppers recipes and shopping lists

Kicked off January 1st to coincide with the start of Diet Season and New Year’s resolutions, the new Artisan Lettuce “Get in Shape” promotion features seasonal packaging with a prominent health message and scanable QR (Quick Response) code.

When scanned with a smart phone, the QR code on 4-count Artisan Lettuce clamshells gives shoppers immediate recipes and shopping lists that are designed to drive additional sales in the produce department. Point of sale and in-store advertising materials are also offered to retailer customers to increase in-store effectiveness. Read More

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