The group created applications and a mobile tag, known as a Quick Response (QR) code, to allow visitors to take advantage of shortcuts to a slimmed-down version of the Bureau of Tourism's website, m.VisitPalmSprings.com. And from there, the guide to stay, play, dine and shop in Palm Springs.
Applications are currently available for the iPhone, Android and Blackberry and, soon, the iPad.
The QR, a two-dimensional graphic that looks like a woodcut image and acts like a super barcode, is considered cutting edge in the tourism industry.
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