This season the VO is trying out QR codes -- bar codes that can be scanned using a smart-phone to reveal information and special offers.
"It is slow to start," Chan said of QR codes, which are only beginning to be recognized as more businesses and organizations add them to posters and ads. "They're on our posters, at bus shelters and on our blog.
"We've gotten a lot of people scanning it. We put video clips up, behind-the-scenes stuff, and time-limited promo offers, they could be up to half-off tickets."
Read more: Vancouver Opera gets standing ovation for social media initiatives
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