Dell targets iPod with DJ Ditty - vnunet.com: "Music player launched in 'word-of-mouth' campaign
Ken Young, vnunet.com 22 Sep 2005
Dell has launched a digital music player dubbed the DJ Ditty in what it calls its first 'word-of-mouth' promotional campaign.
The vendor announced the player in the US only with a banner on its website, and stated that it is getting the word out through employees and customer focus groups. Dell has also launched a special multimedia site targeting young buyers."
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