Wednesday, May 11, 2005

MediaGear Launches New See-Through XtraDrive™ That Turns Your Unused

Memory Cards into Convenient USB Drives



May 11, 2005 - Santa Ana, CA -MediaGear announced the next generation
of its popular Keychain drives called “XtraDrive”, to help satisfy the growing
consumer demand for convenient extra USB flash drives created from
unused memory cards.

XtraDrives have a colored, transparent cap that allows the user to see
if a media card is installed. Also, to eliminate crowding of several drives
together on a PC or notebook, the XtraDrive package also includes a USB
adapter cable.

“Photographers have an abundance of old memory cards that are no longer
used because of their low megabyte storage. The new XtraDrive gives these
outdated memory cards a brand new life,” noted Terry Smith, VP of
Marketing at MediaGear.

“Most new cameras come with a 16 or 32 MB card and the photographer
quickly moves up to higher capacities - especially now that prices are
dropping. The digital camera user can pop these outdated flash memory cards into a
compatible XtraDrive and easily load and transfer data or photos from
computer to computer via the USB ports,” continued Smith.

An added bonus of this new generation of Keychain drives is the
inclusion of an 18” USB cable for use when slots on the computer are too cramped for
space.

“The new XtraDrives are great looking too. We went for see-through
colorful, gem tone caps that are visually appealing, but more importantly allows
the user to see if a memory card is already inserted into the drive,” added
Smith.

Retail pricing is: $14.95 MSRP. The new USB-compatible XtraDrives is
currently available at Office Depot, MicroCenter and Fry’s Electronics,
and from the MediaGear website (www.mymediagear.com).

The drives can accommodate most card formats including Secure Digital
(SD), MultiMediaCard, Sony Memory Stick, Compact Flash Types I and II,
MicroDrives, SmartMedia and xD.

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