E3 Cell: LG MM-535 Sprint PCS

For attending a Sprint press briefing on Wednesday, I get a LG MM-535 Sprint PCS cell phone to use at E3. If you are interested in finding out what I'm doing at any particular E3 moment, just give me a call. The number will be published when I get my hands on it! We will also be publishing an Mblog (video, photos) from the show floor and after show par-ties! Stay tuned.



CelebTalkSM video channel is a perfect fit for the sleek, new sliding-form factor multimedia handset from Sprint and LG

OVERLAND PARK, Kan., and NEW ORLEANS, La. (CTIA Wireless 2005) - March 14, 2004 - Sprint (NYSE: FON) announced today the introduction of the Sprint PCS VisionSM Multimedia Phone MM-535 by LG Mobile Phones. This will be the fifth multimedia handset to be delivered to the marketplace by Sprint. The MM-535 by LG will offer customers the ability to enjoy Sprint PCS Vision Multimedia Services through the built-in media player and dual speakers with 3D sound for premium audio quality. The handset also features a mini SD card to play MP3 and AAC music files and an integrated 1.3-megapixel camera with built-in flash and camcorder functionality for taking pictures and videos.

In addition, Sprint is demonstrating its commitment to the development of mobile video on demand with the launch of CelebTalk™ from Versaly Entertainment, a one-stop source for celebrity talk. CelebTalk offers the latest interviews from the hottest Hollywood celebrities and directors, music artists and sports stars. From what is said on the red carpet to private one-on-one interviews, CelebTalk offers exclusive content not available elsewhere. CelebTalk will be available on channel 17 for $4.99 per month.

"We continue to add hot content to our high-quality video-on-demand services, delivered across our nationwide network," said Jeff Hallock, vice president - Product Marketing & Strategy, Sprint. "The launch of this great, new LG device and celebrity video content gives our customers more ways to tune in to and watch what's popular right on their Sprint PCS Phone."

The MM-535 by LG features a sleek form factor which slides up to reveal the keypad. It has a large full-color screen (1.08" x 1.41") with 262K colors. The handset also includes 3D graphics and a built-in speakerphone. The handset will support Picture MailSM, Sprint PCS Video Mail, text messaging and video ringers. The MM-535 by LG will retail for $379.99 or $229.99 after rebate with two-year agreement. (more)