Super Bowl keeps abreast of censors - Music - www.theage.com.au: "This year the Fox network, which shows the Super Bowl, banned four ads. Many on Madison Avenue were disappointed. Advertisers pay around $US2.4 million ($A3.1 million) for a 30-second spot during the Super Bowl and usually strive to create something controversial. But Bob Garfield, a columnist for Advertising Age, said this year's commercials were disappointing. He told Good Morning America, "This year, the Super Bowl is interesting not because of what ads they're showing but what ads they are not."
Car maker Lincoln withdrew a commercial after Christian groups complained. In the ad, which can be seen on the web, a priest finds a car key in the collection plate. He goes to the car park, where he sees a Lincoln truck. He strokes it, loves it. But then a little girl turns up with her father, and the father wants his keys back.
Some Christian groups said the ad was inappropriate, given the Catholic Church's recent problems with pedophile priests.
Fox banned an ad from Budweiser that showed a delivery boy using the hard breastplate from Janet's notorious costume to open a beer. Another ad, featuring Mickey Rooney's bare and ageing buttocks, was also banned.
Fox censored itself too, changing the name of its Best Damn Sports Show, Period to The Best Darn Super Bowl Road Show Ever.
But at least one company got a saucy ad through the net. The website, GoDaddy.com, showed an ad with a well-endowed woman jiggling her breasts. At one point, the strap on her singlet top snapped, but no nipple was seen."
Editor: Interesting. The Age didn't report that Fox pulled Go Daddy's ad in the second half at the request of the NFL.
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