Wednesday, May 23, 2012
YouTube launches new food channel - York Dispatch
Bruce Seidel is confident the future of food television won't be seen on television.
Which is why the Food Network and Cooking Channel veteran has checked out of network TV to oversee the launch of YouTube's latest original content channel, HUNGRY. The channel, which goes live on July 2, is expected to feature a freewheeling blend of how-to and celebrity-driven food videos.
The venture is part of the Google Inc.-owned video site's plan to launch roughly 100 channels of niche-oriented programming. Earlier this month, YouTube pledged to spend some $200 million to help market those channels across Google and its advertising network.
Seidel was drawn to the project in part for YouTube's ability to create a more direct community with viewers than generally is possible with network television. It also offered more flexibility not just for viewers, but also for producers, who can more easily experiment with format and content.
YouTube also offers an enviably large and young demographic, truly the icing on advertisers' cake.
"The wonderful thing about YouTube is it has 800 million users worldwide and they all need to eat," Seidel said in a telephone interview. "I'd like to get just 1 percent of them."
YouTube content historically has been dominated by low- and no-budget user generated videos. But Seidel, a former top executive at Food Network who oversaw the launch of its sister network, Cooking Channel, said
HUNGRY will feature professionally produced videos worthy of any network.
YouTube launches new food channel - York Dispatch
Thursday, April 12, 2012
Livestream Store — Livestream Broadcaster
Broadcast Live to Any Device
The Livestream Broadcaster is an HD live broadcasting device that works seamlessly with the New Livestream service to deliver the industry’s first affordable unlimited ad-free HD live streaming end-to-end solution.HD minus the PC
Event owners and producers can use the Livestream Broadcaster as a desktop encoder connected to a multi-camera video production switcher, or as a battery powered (via three enclosed AA batteries) portable wireless encoder mounted to a camera and streaming via Wi-Fi or a USB 3G/4G Wireless Modem.Remote Control
Control the Livestream Broadcaster on the device itself or remotely from anywhere in the world via the Livestream website, or via the Livestream for Producers iPhone app.
Highest Quality HD Video
Cameras connect to the Broadcaster via the HDMI video input (including HD 1080i, 720p, and SD 480i). The Livestream Broadcaster encodes real-time in high quality H.264 video and AAC audio at up to 2.3 Mbps. HDMI audio or line in (3.5mm jack) audio input are provided.Livestream Store — Livestream Broadcaster
Sunday, April 08, 2012
A look back at Playlist Live 2012 in Orlando - Orlando Attractions Magazine
A photo Blog Report: The second annual “Playlist Live” took place this past weekend at the Buena Vista Palace in Orlando. Playlist Live is a three-day convention that brings together YouTubers, directors, viewers, bloggers and more to celebrate the online community.
A look back at Playlist Live 2012 in Orlando - Orlando Attractions Magazine
A look back at Playlist Live 2012 in Orlando - Orlando Attractions Magazine
Forget QR codes: Your touchscreen can “read” this ink — Mobile Technology News
That’s exactly the idea behind Printechnologic’s Touchcode; the German company has developed an electronic print product with interactivity. Printed material using Touchcode technology looks no different than a standard print product, is recyclable and can be used on a range of products, such as tickets, food items, business cards, or nearly anything that you can put ink on. A customizable electronic code embedded in the print process interacts with a phone’s capacitive screen, much like your fingers do, giving the handset a web address or file download, for example. Here’s how the company describes it:
“Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data – no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.”
Forget QR codes: Your touchscreen can “read” this ink — Mobile Technology News
“Touchcode is an invisible electronic code printed on paper, cardboard, film or labels. Just put the product on the display of your smartphone/tablet/multitouch device to read the data – no matter if you’d like to confirm the authenticity of your brand product or make your card game come to life. With Touchcode, you add interactivity to just about any product.”
Forget QR codes: Your touchscreen can “read” this ink — Mobile Technology News
Sunday, April 01, 2012
QR Code On Pepsi Theater Cups Link To X-Factor Video
The Pepsi cup was purchased at a local movie theater. The QR Code links to this X-Factor Video.
Pepsi exec: mobile builds loyalty and engagement up until the point of sale - Mobile Marketer - Database/CRM
Monday, February 27, 2012
Sainsbury's using QR codes | RetailCustomerExperience.com
Sainsbury's launched today a new initiative to help show customers the difference that buying Fairtrade products makes to the lives of farmers and growers in some of the world's poorest countries.
The supermarket features QR code technology across key Fairtrade own-brand lines that will allow customers to instantly find out the story behind the products in their basket, according to a company press release.
Using their smartphones, customers scan QR codes which instantly link them to the Fairtrade page on Sainsbury's Live Well for Less website, where customers can learn about Sainsbury's Fairtrade growers and how Fairtrade premiums are making an essential difference to businesses and communities around the world. From here, further information can be found about Sainsbury's Fairtrade lines of bananas, roast and ground coffee, tea, plain cotton T-shirts and roses.
By shining a light on how Fairtrade premiums are improving the lives of those helping grow the products, Sainsbury's hopes to inspire more people to switch to Fairtrade for those everyday essentials. One of Sainsbury's leading suppliers of Fairtrade bananas, the Banaeras de Uraba farm in Columbia, exported 1.2 million boxes of Fairtrade bananas to Sainsbury's in 2010, generating an investment of $3 million that has been used to improve the quality of life of workers, their families and the local community, Judith Batchelar, head of brand for Sainsbury's said in the press release.
Sainsbury's using QR codes | RetailCustomerExperience.com
The supermarket features QR code technology across key Fairtrade own-brand lines that will allow customers to instantly find out the story behind the products in their basket, according to a company press release.
Using their smartphones, customers scan QR codes which instantly link them to the Fairtrade page on Sainsbury's Live Well for Less website, where customers can learn about Sainsbury's Fairtrade growers and how Fairtrade premiums are making an essential difference to businesses and communities around the world. From here, further information can be found about Sainsbury's Fairtrade lines of bananas, roast and ground coffee, tea, plain cotton T-shirts and roses.
By shining a light on how Fairtrade premiums are improving the lives of those helping grow the products, Sainsbury's hopes to inspire more people to switch to Fairtrade for those everyday essentials. One of Sainsbury's leading suppliers of Fairtrade bananas, the Banaeras de Uraba farm in Columbia, exported 1.2 million boxes of Fairtrade bananas to Sainsbury's in 2010, generating an investment of $3 million that has been used to improve the quality of life of workers, their families and the local community, Judith Batchelar, head of brand for Sainsbury's said in the press release.
Sainsbury's using QR codes | RetailCustomerExperience.com
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