Last week, NBC Universal, the official show Broadcast Partner, lanuched their CES 2008 blog by showcasing the multi-faceted booth that will highlight a wide range of digital programming produced by its television, cable and motion picture properties.
Nearly 300 brands will be represented in the Central Hall booth (#12533) that will "include 290 web sites, 61 presentation tapes, 18 downloadable pieces of content, 14 interactive sizzle reels on what's called the iWall" and a live blogging station.
“The collaborative relationship between consumer technology and the content industry remains stronger than ever, as consumers crave their content and entertainment across multiple platforms, whether it’s in the living room, in the car or on the go,” said Gary Shapiro, president and CEO for the Consumer Electronics Association®, owner and producer of the International CES in an October press release. “With major content exhibitors, a keynote address from Comcast’s Brian Roberts, Digital Hollywood and dozens of other educational conference sessions and several exciting content attractions, the 2008 International CES is the year’s must-attend event for Hollywood and the content community.”
The booth has been designed to include two studios for live broadcasting by NBC Nightly News, the Today Show, CNBC, MSNBC, Access Hollywood, Telemundo, NBC News Channel. Show Programing Schedule.
